“I’ve been able to increase my return, triple my income … all while actually putting in less effort on my end.”
Nikki TranInked Cosmetics LLC
DONE-FOR-YOU MARKETING FOR BEAUTY BUSINESSES
More paid deposits.
Less chasing.
You take care of your clients.We help bring in the next ones.
We handle your ads, booking page and follow-up to help bring in new clients with deposits already paid.
- Attract new treatment clients
- Collect paid deposits online
- Spend less time chasing DMs
Start with a free growth call30 minutes. One treatment. A clear next step.
Book My Free Growth Call
No pressure. No obligation to work together.
★★★★★In our clients’ wordsMore client reviews ↗
“My revenue and online presence has doubled since I've been working with them.”
Tatiana McGauleySweet Secrets Body Sugaring & More
“Her creativity, organization, and ability to bring ideas to life have already taken my business to the next level in such a short amount of time.”
Diana JenneWellness Route
“Sarah takes time to really learn and understand the brand and brand message…”
EiraVerum Beauty Labs
THE BOOKED BEAUTY SYSTEM
You can’t answer DMs
with gloves on.
You focus on the treatment. We build the path from the first ad to the paid deposit, and the follow-up after.
REAL CLIENT WORK · INKED COSMETICS
A clear offer. Real treatment images. A direct path to paying a deposit.
- 01
An offer clients understand
One treatment. Clear pricing. A reason to book.
- 02
Ads created and managed
Creative, targeting and ongoing campaign management, handled for you.
- 03
A page built for paid deposits
Your treatment, reviews, booking and deposit checkout in one clear journey.
- 04
Follow-up, handled
Enquiry messages and appointment reminders, without all the manual chasing.
- 05
A reason to book again
Rebooking messages that invite past clients back through your door.
REAL BEAUTY BUSINESSES. REAL CLIENT WORK.
See the work.
Hear from the owners.
Real campaigns. Real beauty businesses. See what the work looked like, and what the owners have to say.
FACIAL + MASSAGE CAMPAIGN
Sweet Secrets
5.23×return on ad spend
$5.23 in revenue for every $1 spent on ads.
Pamper Package Facial with Massage campaign.
★★★★★
“My revenue and online presence has doubled since I've been working with them.”
Tatiana McGauley
Sweet Secrets Body Sugaring & More
LIP-BLUSH CAMPAIGN
Inked Cosmetics
4.81×return on ad spend
Sales began in the first week.
Lip-blush campaign and landing-page launch.
★★★★★
“It’s given me so much of my time back to focus on my clients, my content … instead of spending all day in my DMs.”
Nikki Tran
Inked Cosmetics LLC
About these results
Selected historical results and individual client experiences, not typical or guaranteed outcomes. ROAS measures revenue relative to ad spend, not profit. Reporting periods vary. Review excerpts are shortened; full reviews are available above. Historical creative is shown as portfolio work.
Book My Free Growth Call
Let’s look at what could work for your business.
IS THIS FOR YOU?
Great at your treatments.
Ready for more clients.
For beauty service businesses with room to grow and a treatment they’re ready to promote.
You’re in the right place if…
- You want clients paying deposits for a specific treatment.
- You’re tired of handling every enquiry manually.
- You want a team to build and manage the marketing.
- You’re ready to invest in marketing and paid ads.
We’ll use the call to check the fit, your capacity and the right next step.
YOUR TEAM AT IHP MARKETING
Beauty experience.
Business brains.
Sarah and Melissa are certified PMU artists, too. We understand both sides of your business: the treatment room and the bookings.
Sarah Gulino
Growth strategy + systems
Connects your offer, ads, booking page and follow-up into a system built around paid deposits.
Certified Digital Marketing SpecialistCertified PMU artist
Melissa Cutler
Messaging + conversion
Finds what your clients care about and turns it into clear messaging that helps them feel ready to book.
Certified in E-Commerce & Online Business ManagementCertified PMU artist
Vera Cui
Partnerships + cross-cultural communication
Connects people and opportunities through partnerships, influencer marketing and cross-cultural communication.
Google & Project Management CertifiedInfluencer marketing
More about the people behind your bookingsCommunity leadership · GDG · Toronto Agentic · Women Techmakers
Google Developer Groups
Sarah Gulino · Community mentor
Vera Cui · GDG Markham organizer
Toronto Agentic
Sarah + Melissa · Co-hosts
Women Techmakers
Vera Cui · Member
These are individual community roles, not agency partnerships.
Toronto-based. Working with beauty businesses in Canada and the U.S. English + Mandarin with Vera.
CLIENT REVIEWS
Their words.
Our favourite proof.
Nine client stories. A closer look at what it’s like to have IHP on your team.
“I’ve been able to increase my return, triple my income…”
Nikki Tran
Inked Cosmetics LLC
“My revenue and online presence has doubled since I've been working with them.”
Tatiana McGauley
Sweet Secrets Body Sugaring & More
“From our very first meeting, I felt comfortable, understood, and genuinely heard…”
Diana Jenne
Wellness Route · 2026
“Sarah takes time to really learn and understand the brand and brand message…”
Eira
Verum Beauty Labs · 1 February 2023
“She completed so many different assets within my business in a timely manner…”
Dani
Multiple business projects · 2 June 2025
“Wellnuality is what it is today because of her.”
Rachel
The Wellnuality Team · 3 June 2025
“Her recommendations were specific and grounded…”
Elliot S.
2 June 2025
“It's a dream working with Sarah and IHP Marketing.”
Doris
“I was very pleased with the service, quick responses and the final product.”
Sheri McKinnon
Excerpts from individual client experiences. Tap “Read full review” for the complete story.
YOUR FREE 30-MINUTE GROWTH CALL
More paid deposits.
Let’s make a plan.
Bring one treatment you want to grow. We’ll review your offer, booking journey and what to improve first.
- 01
Review your offer
Does it give clients a clear reason to book?
- 02
Review the path to payment
Where could clients be dropping off before paying a deposit?
- 03
Choose your next steps
Get our priorities and see whether we’re the right team to help.
If you’d like us to do the work, we’ll discuss the scope and investment. No obligation to hire us.
FREE · 30 MINUTES · NO PRESSURE
Let’s get you booked.
A little about you. Then a time that works.
- 1Your details
- 2Choose a time
Find your 30 minutes.
Finding available times…
You’re booked.
Need a hand? Open the booking page ↗
A FEW PRACTICAL THINGS
Before we talk.
What does the free call include?
A 30-minute review of one treatment offer, the steps clients take to pay a deposit and book, and the changes we’d prioritize. We’ll also discuss whether working together makes sense. The call doesn’t commit you to a paid service.
Do you do the work, or just give advice?
We do the work. Your agreed plan can include offer messaging, ad creative and management, landing pages, online deposit checkout and booking connections, enquiry follow-up and rebooking messages. We confirm the exact deliverables and responsibilities before starting.
How much does working together cost?
The growth call is free. Paid work is scoped for your business. We’ll confirm the service fee, advertising budget, any platform costs, launch timing and commitment before you decide. You’ll know what is included before anything starts.
Do I need to replace my booking platform?
Not automatically. We start with the tools you already use, including platforms such as Vagaro, Square, GoHighLevel, Acuity and Fresha. Available connections depend on your subscription, features and access. We confirm what’s possible before agreeing the build.
What should I bring to the call?
Your website or Instagram, the treatment you want to grow, your pricing and a sense of your appointment capacity. Any high-level marketing numbers are helpful, but no perfect spreadsheet is required. Please don’t send client records, passwords or sensitive treatment details.
Can you guarantee a number of bookings?
No. Results depend on your offer, budget, market and execution. We focus on clear messaging, a simpler booking journey, ongoing campaign improvement and honest reporting.